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Building a Company

Its been some time since I blogged about the development of my company Userlike that I co-founded in 2011. It has been 5 busy years since I last blogged about Userlike.

Since then I haven’t had a lot of time to work on gaming console related hobby projects. (Despite some work on the AspectQt port and a Amiga Intro I made). I hope to find more time to work on new projects. I already have planned to update the quickdev16 software a bit.

It has been an awesome time developing the company. Our headcount grew from 3 people working at Userlike to 20 people today. The customer base grew from a couple of hundreds signups to 30k customer accounts that we are handling right now. 4 Years ago we were more or less working from home office all the time. Then we moved into our first office space in the center of Cologne like 2.5 years ago. This was a huge step for us and moved the company forward. As of today we have already outgrown the office space and started looking for a new and bigger place to call our new home.

Wasn’t slow on the technical side either. I guess its fair to say that we replaced each of our software components at least once by a either re-write or different approach. And still we are refactoring and getting rid of technical debt all the time. On of our most visible components is the chat messenger widget itself, where we are on the 3rd major iteration. Each major version introduction involves a migration phase for our customers. This is always a huge task for the development team, to make the migration smooth as possible while maintaining multiple software versions of the messenger.

Developing a SaaS can be tricky. You always have to balance between customers requests, not falling behind competition and don’t overloading your product with options that hardly anyone is using. The challenge is to find the right compromise, being pragmatic sometimes helps.

Devops side of the project wasn’t less interesting. Last year we switched our datacenter, since we had outgrown our old setup and approach of scaling we went for something new. Now we rely on automatic deployment of our system which we solved with Ansible and are very happy with it. Another big change for our infrastructure was to switch from MySQL to Postgres. The reason for this was quite pragmatic. We used to store all business data in MySQL and stored all bulk data in a mongoDB. Over time and a growing dataset it became clear mongoDB is a hard to handle memory wasting database. So we decided to move to Postgres and merged the mongoDB bulk data using the Postgres JSON type feature. It was quite a task to do the data migration, but since then we never looked back.

We kind of matured the feature set for Userlike over the last 4 years and already branched out into new fields. We started integrating different messenger channels like Telegram and Facebook. Another new development will be to break up the online / offline communication paradigm to a more async and sync communication which will yield to higher usability for professional support teams using Userlike.

Btw, we are hiring and extending our developer team. If you are a python and javascript person, or like building infrastructure, we might have the right job for you.

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